Data-Backed Digital Marketing Decisions

Unlike many other digital marketing “experts”, we don’t do anything without first reading the numbers and justifying our actions. Want a taste of what it’s like to work with Folsom Creative? Get in touch for a free consultation.

Why Bother with Digital Marketing?

Let us count the ways:

  • Your competition is already doing it.
  • Paid digital marketing efforts allow you to target your ideal audience with extreme accuracy, resulting in a lower spend and higher ROI.
  • Consistent digital marketing efforts provide an increased ability to stay top of mind.

Investing in a digital marketing strategy is not about keeping up—it’s about staying ahead. Incorporating these elements helps you do just that:

Visibility

Many customers will take their time when it comes to deciding to buy from you. Staying top of mind acts as a constant reminder about what you do (and how well you do it) to your customers. These actions build trust and a place in their consideration set when they’re finally ready to make a purchase decision.

Flexibility

Not every digital tactic is right for every business, which is why we employ a flexible strategy and don’t push anything we truly don’t think you need. Folsom Creative is concerned with just the necessities—nothing more.

Targeting

Not everyone is your ideal customer, which is why we aim for quality over quantity. We define quality by how effectively we can reach and convert your ideal target audience, broken down in terms of specific demographics, psychographics, behaviors, and interests.

Folsom Creative Digital Marketing Services

Our team will work closely with yours to determine the ideal opportunities to advance your business goals through strategic digital marketing tactics. Here’s how it all breaks down:

Organic Media

As far as Folsom Creative is concerned, the three major pillars of organic media include: search engine optimization (SEO), social media, and website content. Used strategically, these channels allow you to reach fans and target customers without additional media spend. Without a deep knowledge of what works and what doesn’t, it can be difficult to achieve organic media success. Luckily for your team, we’ve had the opportunity to work with hundreds of businesses and take that knowledge into every new client campaign.

Earned Media

When a visitor shares a blog post, writes a review, or otherwise engages with your content, you have received a form of earned media. By effectively listening to, engaging with, and delivering solutions to your customers, you can build a loyal base of supporters willing to vouch for your brand. Earned media offers the added benefits of being free while also being highly trusted by potential clients. Our team can help you cultivate earned media opportunities through strategy and execution.

Paid Media

Organic media is enticing because it’s essentially free, but paid media offers additional opportunities to target the exact right customer for your business (thereby increasing conversions as a result). By combining organic and paid media strategies, you’ll be setting your business up for success in the short and long term. The three most common digital ad types include social media ads, search engine ads, and display ads—Folsom Creative can help you with all three.

Trailcraft Cycles

Trailcraft Cycles is a small, family-based business located in beautiful Fort Collins, Colorado USA. Trailcraft approached Folsom Creative with a request for an updated web design to improve search engine rankings and increase organic traffic exposure. Upon the success of the new website, Trailcraft began to task Folsom with graphic design and online advertising work, eventually granting Folsom with full control over advertising strategy and implementation. Read on to learn about the results of these efforts.