Your Go-To Local SEO Checklist
Ranking your business locally is one of the most difficult challenges most small businesses face. Being able to rank on search engines locally can make or break your business in a post yellow page world. As customers search online to find businesses nearby, they should be able to find you.
This guide goes over the strategies and techniques that will help your business compete for local search traffic to increase your sales and leads.
A Peak Inside
The technicalities of local SEO are scary. We get it.
Anchor text? Header tags? Rich snippets? Oh my indeed. What does it all mean?
In comparison to “regular” SEO, the way in which you target audiences is a key distinguisher. Specifically, when targeting your keywords, you’ll be factoring geography into the equation. This is because the proximity to a searcher is a key local search ranking factor. With more and more searches moving away from desktop to mobile, the support of Google for local businesses, and lesser competition in the local space when compared to global SEO—if you’re not taking advantage of local SEO, you’re missing out.
Plus, highly relevant results based on both an individual’s search history and geographic location make for surefire conversions.