Improve Efficiency With Targeted Digital Advertising

Greenco Manufacturing is a family-owned business-to-business manufacturer that is based in Tampa, Florida. Greenco is a leading manufacturer of various quality pneumatic linear actuator product lines and has been in operation for 45 years.

Project Brief

Greenco Manufacturing approached Folsom Creative with a request for SEO and digital advertising services to improve their overall brand awareness and to optimize their AdWords performance. Upon taking over the account, Folsom established conversion tracking and set up campaigns focusing on their various product groups. As a result, Greenco has seen more clicks for their budget as well as a steady flow of new leads via advertising.

Objectives

  • Improved search engine rankings
  • Increased brand awareness
  • More effective digital advertising
  • Steady pipeline of leads

Deliverables

  • Technical SEO Optimizations
  • Search & Display Network Advertising
  • Graphic Design (For Display Ads)
  • Monthly Reporting

Results

  • 40% Decrease in Monthly Cost per Click
  • 87% Decrease in Monthly Cost per Thousand Impressions
  • 55% Increase in Monthly Website Traffic 
  • Implemented Conversion Tracking