Thought leadership is not a new concept. Thought leadership is simply using the knowledge you have for your industry and using it to become an expert in your field. If you take it just a bit further you can also use thought leadership to help boost your brand’s image. Let’s take a look at what is involved with thought leadership and what you need to do in order to boost your brand with it.
What is thought leadership?
Thought leaders are those considered experts in their fields. They are the ones who everyone turns to for answers and advice. They set the trends in their industry and they get out there and share their knowledge with the world. If you are a thought leader, you are an expert, leader, and source for industry direction.
What makes a thought leader is their strong vocal presence. It’s not enough to be an expert, you must share your knowledge.
How can I boost my brand’s image with thought leadership?
When you are a thought leader you already have the hardest part of business covered, getting noticed. Thought leaders already have all the PR they need. To better use that PR it is important to brand everything you do. Make sure your company has specific branding and design that compliments the thought leader and make sure you are always referencing back to the lead generation site. If people know you are the expert, then they will seek your services.
Take our company for example. We want to be thought leaders in craft design (a design that compliments craft and boutique companies). This means we spend most of our time researching different breweries, branding, design, and upcoming trends. This also means we do a lot of cross-training. For example, it is helpful for a company like ours to understand the brewing process, why breweries create the beers they create, and how to taste beer. Likewise, it is important for us to understand their challenges when trying to reach their audience.
Thought leadership is something that takes time to establish but once you have it, it’s hard to lose. Becoming a thought leader, having a great brand image, and using tools to get your message out there is important. Reach out to the experts at Folsom Creative for a free brand consultation.