Today, visual marketing is preferred by most Facebook users. Quick! Take a look at your timeline, what do you see most, what do you interact with most, what do you share most? Images are a great way to interact with your visitors and an even better way to get users to share your content. Sharing more content translates into a higher number of likes and ultimately brand awareness. If you’re just getting started with images on Facebook, this article will help demystify the data and get you down to the basics with image sizes and best practices.
In 2012 Hubspot wrote an article stating that images generate 53% more likes that simple text posts do. More so, images generate more conversations. That increase in interaction means two things. First, you do not have to post as much content in order to get your users to interact. Second, you are likely to see a higher amount of interaction and site traffic. At the end of the day, a well-planned campaign can turn into a great ROI.
Images are super simple to add to Facebook posts. Generally, for images that will be included in your timeline, you will want to start with an image that is 1200px by 1200px. These photos are then scaled down to the post size of 504px wide. Be sure that any text or detail is still readable in the smaller version. In most cases, you will want to use bold text, and limit yourself to just a few lines. Make sure your text is to the point, engaging, and most of all calls the user’s action.
This is what the cropped image looks like:
If you’re a bit more technical, adding this image to your blog posts so that when shared it will pre-populate Facebook, simply use the following meta tag:
<meta property="og:image" content="your_image_here" />
Keep in mind that most SEO plugins also include an area to add data that will specify how your post output is formatted.
Images are a huge contributor to your Facebook marketing campaign success. Making sure that you are including images that are engaging, fun, and properly sized will ensure your overall success. Be sure to check out our upcoming posts about Facebook shareable image ideas.