Introduce your business and what you do there.
I’m the IT director for Bargain Storage, a company that owns a number of self-storage facilities across Arizona and Texas.
Opportunity / Challenge
What challenge were you trying to address with Folsom Creative, Inc.?
We needed help with our websites. Every facility had its own separate site on a separate domain, and we wanted to bring them all under one domain and give it a uniform look.
What was the scope of their involvement?
Our websites were a digital nightmare before hiring Folsom Creative, Inc. They helped us migrate all of our data and sites under one WordPress domain and then created all of the subdomains for the different facilities. Our internal team managed the creative aspects, like content and images, but Folsom Creative helped organize and present it on the frontend. They also did all of the backend architecture and metatags.
They currently maintain our website and make changes as necessary. About two years ago, they completely redesigned the site, making it easier to navigate and mobile friendly. They also recently added an online reservation feature, something we didn’t have before. They learned how to use our management software system and now pull the data directly from the databases to enable online reservations.
What is the team composition?
We work directly with the president, but he has a team under him.
How did you come to work with Folsom Creative, Inc.?
Our owner shared a mutual acquaintance with Folsom Creative’s owner, and that’s who recommended them. We interviewed them and two other agencies but liked Folsom Creative’s work the most, so we hired them.
How much have you invested with them?
We’ve spent between $50,000–$200,000.
What is the status of this engagement?
The bulk of our projects lasted from May 2013–April 2018. They still maintain our website, though.
Results & Feedback
What evidence can you share that demonstrates the impact of the engagement?
The online reservation template was an amazing success. Before, only about 2% of visitors went through with their web reservations, but now that number’s skyrocketed to nearly 50%, and it increases every month. It’s been wildly successful.
How did Folsom Creative, Inc. perform from a project management standpoint?
Whenever we had a big project going on, we held recurring weekly meetings to work through each item until it was accomplished. They always completed their tasks on time, no matter how late they had to work.
What did you find most impressive about them?
They respond immediately to any questions or concerns we have. I can send an email, and the change is done right away. For all of our large projects, they made sure to meet our deadlines and finish within the established schedule.
Do you have any advice for future clients of theirs?
They’re great if you know specifically what you want. Establish a firm outline and reasonable timeline, and they’ll meet it.