Your website has the potential to work on your behalf 24/7. Unfortunately, a lot of small businesses don’t take advantage of this and are making avoidable website mistakes. Websites in general can be complicated, especially when you’ve no technical experience in technology and marketing. It is a crucial tool for capturing your customers’ attention and making a good first impression. Key components include the design layout and usability. If a website is poorly constructed, there’s the risk of driving your customers away. There are several factors that demand your attention and can be hurtful to your website if ignored. If you’re in the market to create an easy and encouraging user experience, we would highly recommend avoiding these top five website mistakes.
- Site Is Not Mobile Friendly: Responsive websites are a must! Every year, more and more web browsing is done on phones and other devices. Mobile is the future and it’s definitely not going anywhere. If your website cannot adapt to different screen sizes, then your site is not mobile friendly. This tiny mistake could lead to losing out on multiple sales and conversions. So how do you fix the problem? Start searching for a new mobile responsive theme.
- Thin & Stale Content: If you want to generate long-lasting leads, you must have good content. Good copy will help you gain more site traffic and make people trust your company or service. Google recommends a 300-word minimum. Also, keep in mind, your content should always offer value to the customer in terms of tips and ideas.
- Poor Site Navigation: Without proper site navigation, your customers can become confused and overwhelmed. It’s important to limit the links in your menu and then put them in order that would make sense for your customers when they visit your site. Their needs to be a coherent direction or sequence of steps for the customer to take. The goal is for them to learn more about you and your services first.
- Text is Hard to Read (aka. Size, Color & Font): If your customer can’t read your content, then there’s a good chance there will be no sale. There are three main things that can affect the readability: font, color, and most importantly, size. It’s best to choose a font that is approximately 16 px. Another major point to keep in mind is that the size of your text will depend on the font style as well. When it comes to font colors, stick to a dark color if your background is light and vice versa. You want to make sure that your color palette is cohesive.
- Not Having Original Photography: I’m saving the biggest mistake for last – poor images! This website mistake is probably the most common. Customers like to see visually appealing images when they visit a site. Taking the time to find high-quality images is easy and will definitely be beneficial in the long run.
I hope this will give you a better insight into making your website work better for you and your business. If you’re considering making updates to your site, start by contacting Folsom Creative, a full-service web design, development, support, and marketing agency that can prepare your website for the future. Whether you need to remedy your mobile ranking or want to jump ahead in the marketplace, we’ve got the answers you need, with innovative web design based on extensive market research.